Hi, I’m Lisi 👋
Scaling high-impact design teams
I build and lead design teams obsessed with real customer problems, translating emerging technology into products, systems, and cultures that scale. My focus is where creativity, people, and business meet: setting direction, navigating ambiguity, and turning vision into momentum.
The way I lead design — at scale.
The way I lead design — at scale.
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Scaling High-Performing Teams
I love creating the conditions designers need to do their best work. From principles and rituals to org design and ways of working, I help teams scale without losing quality or momentum.
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Setting Strategy & Direction
I help teams find clarity by connecting customer insight, product thinking, and business context. That means making informed bets, aligning around a shared direction, and staying focused.
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Shaping Product & Brand
I bring product and brand together to create cohesive experiences — especially in fast-moving environments where trust, clarity, and consistency really matter. The result is products that feel intentional, customer-first, and built to last.
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Growing Design Talent
I invest deeply in people, helping designers build confidence, sharpen judgment, and lead with influence.
I believe great design cultures are grown intentionally, through feedback, trust, and clear expectations.
My Leadership principles 💡
Authenticity
Enablement
Impact
Growth
Currently ✨
Senior Director, Design at Deputy
I built the design function, evolving it from a team of one into a global, multi-disciplinary organisation powering a multi-product business.
Key highlights:
Shaped company and product strategy alongside senior leadership
Built and scaled a global, multi-disciplinary design organisation
Launched multiple products across driving new revenue
Elevated the voice of the customer across strategy and everyday decisions
Established brand and design foundations to support scale
